Last-mile delivery in busy Moroccan cities like Casablanca or Rabat poses challenges due to traffic congestion and parking limitations. Efficient route planning and real-time traffic data can help drivers avoid delays. Offering multiple delivery options—such as lockers, pick-up points, or scheduled deliveries—enhances customer convenience.

Using smaller vehicles, electric scooters, or bicycles may also expedite deliveries in high-density areas. Additionally, advanced technologies like route optimization software ensure deliveries are both time and cost-efficient. By refining last-mile operations, businesses can significantly improve customer satisfaction and loyalty.