Forecasting helps businesses anticipate demand, plan production, and schedule shipments, preventing bottlenecks and overstock. In Morocco, where supply chains may span across continents, data-driven forecasting reduces the risk of delays and stockouts, ensuring customer satisfaction.

Utilizing historical sales data, market trends, and advanced analytical tools can significantly improve forecasting accuracy. Collaborating with freight forwarders can provide additional insights into transit times, carrier capacity, and seasonal factors, enabling more effective logistics strategies.